How to…Measure your online influence using Klout

Ever wonder how much influence your social media input has? Find out with Klout, a free tool that measures your online power and even rewards you.

While we’ve always had the power to influence other people, that power, which is being democratised, is much easier to harness with new social media tools. But how much influence do you have over others? Do your Facebook ‘likes’, retweets, posts and comments go unnoticed, or are you an online mover and shaker? This is where Klout comes in, measuring your influence based on your ability to drive action in social networks, and providing you with an updated Klout Score each morning.

Klout provides insights to help you better understand your own power – whether others trust your opinions online, what topics are you the most influential on and how you compare with your friends. Your Klout Score measures your online influence on a scale of 1 to 100, but the average Klout Score is 20, not 50 – bear that in mind when you get yours.

In this tutorial for Windows: The Official Magazine I show you how to get started with Klout.

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